O Minipreço é a maior cadeia de lojas em Portugal. Em 2021, começou
um processo de rebranding da sua marca própria, mais apelativa e mais portuguesa.
Esta mudança, do dia para a noite, deixou os consumidores confusos.
E nós, metemos a marca em DIA, claro. 

Minipreço is the largest chain of stores in Portugal. In 2021, it began a process
of renewing its own brand, with more appealing namings and packagings.
To communicate these launches, we played with the brand name
and its meaning in Portuguese, which means "day".  In Portugal,
when we want to know if something is "fresh", we ask if it is from the day.
And in the case of the DIA brand, the answer is always yes.

carolina fialho 2021